I’m a marketing strategist & content creator who helps businesses tell their stories and connect with purpose.

About

Hi, I’m Emily, and I have a passion for storytelling, strategic thinking, and building authentic brand connections.

I earned my BBA in Marketing from the University of Massachusetts Amherst’s Isenberg School of Management, with a minor in Information Technologies and a Real Estate Certificate. In 2023 I graduated Magma Cum Laude, and also from the Commonwealth Honors College as an Honors Scholar with the Greatest Distinction along with my Honors Thesis on omnichannel marketing.

I currently work as a Marketing Coordinator in the architecture and interior design industry, where I collaborate with business development teams to shape content across social media, blog posts, press releases, and more. My focus is on telling the stories behind each project and ensuring our messaging is consistent, compelling, and aligned with our brand’s vision. Prior to my current role, I gained valuable experience at Newell Brands and The Hanover Insurance Group, where I built a strong foundation in brand strategy, campaign planning, and data-driven marketing.

In addition to my full-time role, I enjoy taking on freelance opportunities—helping brands, creatives, and small businesses refine their messaging, grow their digital presence, and bring their ideas to life through thoughtful, intentional content.

I’m passionate about bringing creative energy and strategic insight to everything I do — from writing and content planning to campaign execution. In my free time, you can usually find me skiing, enjoying the outdoors, or playing the guitar. Let’s connect if you’re interested in marketing, architecture, or just want to chat about storytelling and design!