New England Design Team Campaign Summary.
To support Colliers Engineering & Design’s regional growth into New England following its merger with Phase Zero Design, I created and executed the New England Design Team Campaign to highlight the legacy team and introduce key members to CED’s national audience.
I developed a content plan that featured people and projects across our six core market sectors: healthcare, hospitality, workplace, retail, academic, and residential/mixed-use. Each post was designed to showcase the design expertise, client relationships, and creative impact the legacy PZD team continues to bring to CED.
The campaign ran across LinkedIn and Instagram, using a mix of project photography, short-form videos, and team spotlights to build brand awareness and drive engagement. Check it out below!
LinkedIn Analytics Overview (as of 4/13/2025) - 13 Total Posts
Total Impressions: 17,594
Total Likes: 12,678
Total Reposts: 113
Average Engagement Rate: 29.5%
Introduction Post
Meet the Healthcare Team
Healthcare Project Highlight: Connecticut Children's
Meet the Hospitality & Workplace Market Sector Lead: Kyle Choleva
Hospitality Projects Highlight
Workplace Projects Highlight
Meet the Retail Market Sector Lead: Robyn Kiernan
Retail Projects Highlight
Meet the Academic Market Sector Lead: Matthew Wittmer
Academic Project Highlight: American International College
Academic Project Highlights: Upcoming Projects
Mixed-Use and Residential Project Highlights: Upcoming Projects
Wrap Up Post