University Content
Digital Content Creator & Social Media Assistant at the University of Massachusetts Amherst
While at UMass Amherst, I created content for the university’s official social media channels (75k followers at the time), contributing to campaigns that promoted campus life, academic programs, and student experiences. My work included writing captions, planning post schedules, and developing creative assets that aligned with the university’s voice and branding. I also filmed and photographed events, and wrote blog and news articles to support larger communications efforts. I focused on engaging current students while making the content informative and welcoming for prospective students and families.
One of my favorite projects was the Senior Series—a campaign that celebrated graduating students by highlighting their stories, accomplishments, and plans after UMass. It was a meaningful way to elevate student voices and connect with the community during an important milestone.
Social Media Chair -> Marketing Director for the Isenberg Women in Business Club
While at UMass Amherst, I managed the club’s digital presence by creating and curating content that promoted events, spotlighted members, and built community for female students at the Isenberg School of Management. As Marketing Director, I led all marketing initiatives, developed our brand voice, managed the website, and drove engagement across platforms.
Click below to view my contributions to the Instagram page from August 2020 to May 2023—including the full rebrand I led.
